Acronym Media Global KDM Officer Mike Grehan to Speak at Search Engine Strategies San Jose

Acronym Media | 15 Aug 2008

Acronym Media (www.acronym.com), the leader in Keyword-Driven Marketing™, today announced that Global KDM Officer Mike Grehan will speak at SES San Jose, to be held August 18 – 21, 2008, at the San Jose Convention Center.

Grehan, a renowned search expert and industry thought-leader, will speak at three sessions. The first, “Search Around the World – The UK & Europe,” will be held at 2:45 p.m. on Monday, August 18, and will discuss the opportunities and nuances of the European search arena. Grehan’s next session, “Orion Keynote Panel: Technical & Information Giants,” will be held at 1:30 p.m. on Tuesday, August 19. This highly anticipated panel will feature numerous industry authorities – including Google software guru Matt Cutts and Search Engine Land Editor-in-Chief Danny Sullivan – and tackle the latest developments in search and their implications on the future.

“I’m thrilled to be able to share Acronym’s innovation and leadership in shaping the search space,” said Grehan. “We’re constantly driving change with our technology and Keyword-Driven Marketing™ methodology, and SES is the perfect platform to share what we’ve learned and dialogue about what’s still to come.”

Grehan’s final session, “Organic Listings Forum,” will take place at 1:30 p.m. on Thursday, August 21, and will cover recent changes in organic listings, as well as relevant tips, tools and techniques.

Acronym will also be an exhibitor at SES. Specifically, the Agency will showcase its Keyword-Driven Marketing™ approach to search, which places topmost importance on the language customers use and understand. This keyword-driven approach provides marketers with a roadmap to decode the intent behind keywords and create powerful marketing messaging – both online and offline – that resonates with customers.

Acronym will also unveil its proprietary Enterprise-wide Keyword Optimization System™ (EKOS™) at the conference. A one-of-a-kind keyword intelligence platform, EKOS™ solves the problems inherent in enterprise-level search marketing reporting and features unprecedented levels of customization, scalability and data integration. The Agency will also debut ROI Labs™, an integrated analytics solution combining cutting-edge technology and leading experts to provide unparalleled visibility into search campaigns.

Further information about Keyword-Driven Marketing™, EKOS™ and ROI Labs™ will be available from Acronym representatives during SES at Booth #520.

About Mike Grehan
Mike Grehan is the Global KDM Officer of Acronym Media. Involved in online marketing since 1995, Grehan is widely recognized as a leading search engine marketing expert and pioneer. His best-selling second edition of Search Engine Marketing: The Essential Best Practice Guide received more plaudits from the industry’s leading players than any other book on the subject. He also writes as an expert for the ClickZ network, and his own personal newsletter is read by over 17,000 international subscribers. In 2004, Mike was named by E-consultancy as one of the United Kingdom’s Top 100 Influential People in Internet Marketing.

About Acronym Media
Acronym Media is an independent, global search and Keyword-Driven Marketing™ agency, headquartered in New York’s landmark Empire State Building with operations in the U.S., U.K., Germany, Brazil, Singapore and Russia. Consistently rated as a Top 10 Search Engine Agency by Advertising Age, Acronym offers its Clients over fourteen years of search marketing experience and a distinct approach to enterprise-wide keyword optimization.

Acronym’s unique Keyword-Driven Marketing™ methodology places topmost importance on the language and keywords customers use and understand in order to help Clients discern user intent and build effective marketing programs. Guided by keyword intelligence, Acronym’s experts drive cross-media optimization and craft enterprise-level SEO, paid search, contextual and other digital marketing programs. Newly launched KDM™ service offerings focus on strategy consulting, market research, web analytics and keyword marketing dashboards. Global Clients include Four Seasons Hotels, SAP, BMW, Priceline.com, Nokia, The Wharton School of the University of Pennsylvania, Sirius Satellite Radio, Humana and Clarins, among others. Acronym Media can be reached at 877 SEM ACRO (+1 212 691 7051), info at acronym.com or by visiting www.acronym.com.

Media Contact:
Norm Elrod
Acronym Media
+ 1 (212) 691 7051 x118

Keyword-Driven Marketing™, KDM™, Enterprise-wide Keyword Optimization System™, EKOS™ and ROI Labs™ are trademarks of Acronym Media, Inc.

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