Cognimatics Delivers Vital Business Intelligence Solution to Major European Clothing Retailer

Cognimatics | 24 Nov 2009

TALLY WEiJL, a world leading clothing retailer from Switzerland, chooses TrueView People Counter™ from Cognimatics for measuring visitor traffic to all their stores worldwide. Visitor traffic is considered to be one of the most fundamental metrics in retail. It is used to allocate staff effectively, compute how many of the visitors are actually buying, compare performance of different stores in a retail chain, and more. The product is a fully automatic, cost efficient and very easy to use.

“By choosing the solution from Cognimatics we feel that we get the cutting edge solution that enables us to take a step further from the competition in clothing retailing”, says Tally-Weijl representative Mr. Alexis Bischoff. “The solution enables us to improve planning and optimize resources in a way we never could before.”

Following a rigorous testing process, TrueView People Counter™ was chosen for supplying the solution for the fashion retailer’s more than 550 stores in 30 countries around the world. To secure that the best possible solution is shipped to TALLY WEiJL a team of three partners was set up for the project.

“Visitor traffic statistics is vital business intelligence and we are very proud to be able to help TALLY WEiJL in obtaining this data. TrueView People Counter™ is found in increasingly larger projects which makes us confident about the strengths of out products”, says Rikard Berthilsson, CEO of Cognimatics.

By using TrueView People Counter™ TALLY WEiJL enjoys a solution where the counting and data processing is done by ceiling mounted digital IP cameras from Axis Communications. The cameras are located at the stores entrances and exits and keeps track on the number of visitors passing in and out.

“We are very happy to be selected as the supplier of cameras to this project. Our cameras are well suited for this kind of on-board applications such as people counting from Cognimatics. These non surveillance applications are definitely becoming more and more attractive in the retail segment”, says Johan Åkesson, Business development director for retail at Axis Communications

All video processing and counting is done by the individual camera making the solution reliable, fast and very easy to use. As a security feature the data is stored locally on the camera for one month and can be collected over a network remotely. The solution is practically infinitely scalable and standard camera equipment is the only hardware needed for the complete setup. Besides Cognimatics, the partners in delivering the solution to Tally-Weijl are Axis Communications, the world leading network camera manufacturer from Sweden, and Data Components, a leading distributor from Germany.

About Tally-Weijl
TALLY WEiJL is an international operating fashionable. Core activities lie in the field of design, production and sale of sexy fashion for young women. The company was set up in 1984 by Tally Elfassi-Weijl and Beat Grüring. The first shop opened it’s door in 1987 in Fribourg (CH). TALLY WEiJL has it’s head office in Basel (CH), distribution centers are in Zofingen (CH) and in Lörrach (GE). The design center is located within the Marais Quarter in the fashion metropolis Paris (F). The enterprise is represented worldwide with over 550 stores in 30 countries and employs globally more than 2000 staff.

About Cognimatics
Cognimatics, the leader in Cognitive Vision, is dedicated to providing efficient and innovative products primarily for the mobile communications industry and for intelligent surveillance. Cognimatics has more than 200 partners in more than 50 countries. The company’s software is found in mobile phones and surveillance cameras worldwide. More than 50% of the company's research and development staff are PhD's, known internationally for their research in the field of cognitive vision. For more information, please visit www.cognimatics.com.

About Axis Communications
Axis Communications is the global market leader in network video products and the leading independent provider of print servers. Axis has been developing solutions that add value to networks since 1984. With about 700,000 professional network video products and over 3 million networking products sold, Axis has the experience to meet customers' networking needs.

About Data Components
Data Components K+S GmbH based in Berlin, Germany was founded in 2004 and is an european distributor and value added reseller for innovative IT-products with focus on Network Video followed by Network Storage and CD/DVD-Duplication. Data Components has many leading Manufacturers from Europe, the USA and Taiwan in their product portfolio and furthermore provides high quality Service Concepts.

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