Sponsored links
Punchkick Interactive Sees Mobile Marketing as the Future of Advertising
Punchkick Interactive Sees Mobile Marketing as the Future of Advertising
Punchkick Interactive Inc. | 02 Feb 2007
Mobile technology is the newest media channel of advertising, say market researchers. And with over 200 million mobile phone users in America, today’s mobile phones have become capable of much more than flashy ringtones. The possibilities for creative marketing and product branding are limitless—and innovative design firms are taking notice.
Cleveland-based design firm Punchkick Interactive recently made the leap to mobile when it shifted gears from Web design to working exclusively with mobile devices.
“We saw a potential for unbelievable growth,” said Punchkick Interactive co-founder Ryan Unger. “Mobile marketing is so new that we haven’t come close to seeing its full capabilities. It’s like the Internet of the early 90s—a sleeping giant.”
And he’s not alone in his belief. This year alone, billions will be spent on mobile phone based advertising, and an increasing number of companies are recognizing the value of non-traditional marketing strategies. The recent success of viral videos on YouTube® have proven that niche marketing can be a powerful way to stretch advertising dollars and produce impressive results.
Mobile marketing can take on a number of different forms, including product-branded games, text-message campaigns and customized mobile applications.
“Mobile development can be challenging because it requires a strong grasp of programming and interface design in order to develop content compatible with different mobile phones,” added Unger. “Every phone is unique and has its own screen size and memory specifications.”
“Nevertheless,” he said, “it’s a type of marketing that, when done correctly, can create an incredible impact.”
About Punchkick Interactive Inc.
Punchkick Interactive is a boutique design firm that works exclusively with mobile devices. Using a team of designers and programmers, the firm creates mobile marketing content such as: Flash® Lite™ enabled games and screensavers, text message campaigns, ringtones, customized mobile software and mobile Web sites. For more information visit http://www.punchkickinteractive.com or call (216) 526-1544.
###
Other press releases
FUTEK Enhances Tension & Compression Load Cell
FUTEK Advanced Sensor Technology Inc. is pleased to present the redesigned LCF400 Tension & Compression Load Cell. The new design features structural changes and complete welding which drastically improves this models output symmetry and accuracy. In
[read more]
ReleaseTEAM Announces ClearConn v2.5 Available
ReleaseTEAM Inc., the software Configuration Management specialists, has announced the release of ClearConn v2.5 available November 21, 2008. ClearConn is a integration application between IBM Rational ClearCase and ClearQuest. Accelerate change informati
[read more]
Callbox Nominated in Top Outsourcer Awards
Callbox Sales and Marketing Solutions has been nominated as Top Outsourcer in this year's Top Outsourcer Awards 2008 organized by Contact Center World, the leading global support organization for the contact center industry. The Top Outsourcer awards
[read more]
New tool for Amazon Associates / Affiliates to make it easy for them to make money using their websites - it works just like Google Adsense, and never needs to be updated once installed in your website. [read more]
Jeatz.com is a brand new website providing free advertising of restaurant specials, happy hours, kids eat free deals and other discounts. Restaurants advertsise for free while internet "foodies" use the site to find specials and bargains. Jeatz.co [read more]
Honestech, Inc. today announced The Consumer Electronics Association has named the newly released Audio Recorder 2.0 Deluxe as an Honoree for the CES Innovations 2009 Design and Engineering Awards. [read more]