Web-Based Software Automates Media Buying for Ad Agencies

Avenue Right, LLC | 05 Dec 2009

Avenue Right offers a simple, affordable way to solve an old problem in the advertising industry—how to plan and buy media more efficiently and effectively.

The answer? Real-time data delivery and process enablement. Avenue Right provides more accurate information on a local marketplace, and helps media buyers save time through automation.

Delivered online, media buyers can login to Avenue Right from any web browser, and the information is always up to date, backed by a comprehensive database of local radio, television, print, and online media outlets.

Avenue Right offers dynamic market and media outlet data, rather than the static information collected via traditional survey methodology as is typically the case with media ratings companies.

That information is made actionable for media buyers through the software’s full functionality for planning, negotiating, and buying local media.

The concept reflects the “shifts occurring in the way people communicate, collect information, and transact,” says Brian Gramer, founder and CEO of Avenue Right. “Current media buying processes and technologies fail to embrace new software and internet advancements and the outstanding efficiencies they can provide via automation.”

Media buyers can find local advertising opportunities relevant to their client’s campaign, quickly expand or narrow their consideration set, view benchmarking data for their market, and add their own contacts for media outlets.

Tools such as the schedule builder, electronic negotiation, campaign dashboards, and customized reporting allow media buyers to make actionable the information collected in the planning process.

In addition to a client environment, Avenue Right users can also manage their own contacts, preferred media outlets, and favorite media schedule templates.

Ad agencies have been saving time in the media buying process since Avenue Right launched the beta version of its product last October. Using the software, a market with 400 media outlets can be narrowed down to the most relevant 30 or 40 in minutes.

As Texas ad agency Bucket Works says, Avenue Right is “what the next generation of media buyers is looking for.”

Avenue Right leverages a variety of data sources and collects information via their national call center to build and maintain its database of over 49,000 media outlets.

Along with more mainstream media outlets such as daily newspapers and popular radio stations, media buyers can also find niche advertising opportunities in a market, such as the community college newspaper or a local parenting website.

“We’re creating a marketplace that doesn’t exist today, and we’re automating a process to make it more efficient for both sides,” Gramer says. “The seller and buyer can exchange information in a free marketplace, and small agencies and businesses have information and resources that are currently unaffordable to them.”

The company does not pre-purchase inventory or take commission on the buys, so the platform and any campaign recommendations remain free of bias. Avenue Right’s goal is to provide an improved marketplace for the advertising industry through access to better information, media planning automation, and streamlined communications.

###

Soleo Communications Completes Acquisition of Local Matters Voice & Wireless Division
Combined company to deliver innovative software solutions for worldwide Information Service providers. [read more]

PERI Software Solutions Hires MAYO Communications for National Branding and Media Relations
Headquartered in New Jersey, PERI is a global consulting and technology services company specializing in industry-specific solutions, strategic outsourcing and integration services [read more]

Realtor Cathy Bassitt Uses IDX Broker to Create a Sense of Efficiency for her Clients During Their Online Property Search
IDX Broker uses its custom IDX solution to speed up and simplify the online real estate search process for home seekers. [read more]

Intetics is Named a Winner of the 2010 European IT Excellence Awards
Intetics is pleased to announce that its partnership with IMPAQ UK has won the 2010 European IT Excellence Award as the Best Solution Provider in Data & Information Management category. [read more]

Visix Introduces MeetingMinder™ 12-Inch Interactive Room Sign
Visix, Inc., recently unveiled the newest member of its interactive room sign line – the MeetingMinder™ 1200i. This addition to the Visix room sign family provides a 12-inch surface-mount option with touchscreen capabilities, event scheduling [read more]

Fluendo Launches the Ultimate Media Center for Linux Operating Systems
Fluendo S.A. is delighted to announce release of the ultimate Media Center for Linux Operating Systems. Fluendo is an established leading provider of multimedia plug-ins for the GNU/Linux Market, and has succeeded in offering legal end-to-end solutions wo [read more]

PhaseWare, Inc. Releases Tracker-Self Service Center 5.0: Expands Customer Service Solutions for Small and Medium Businesses
PhaseWare, Inc. announces the release of Tracker-Self Service Center 5.0 with forum and knowledgebase ranking and rating plus more. [read more]

DCI Seeks to Expand Via US & Europe-Based Mobile Development Company Acquisitions
DCI declares plans to expand and acquire US / Europe-based Mobile applications development companies in 2010. This move is expected to increase DCI’s market penetration, customer base, and its industry channels. [read more]

iFunia Releases Video Converter for Mac Version 2.4
The new version of iFunia Video Converter for Mac has been optimized to deliver greater productivity and efficiency. [read more]

Ballet Studio Urges Students to Learn Proper Dance Terminology
California DanceArts Finds New iPhone Application An Important Tool for Student [read more]