Software Press Releases  El software más último - Versión Española  Ultimo software - Versione Italiana  Le dernier logiciel - Version Française  Neueste Software - Deutsche Version 

Workbooks Online Provides Sales and Marketing Advisories for Small and Mid-Size Businesses


Workbooks Online Provides Sales and Marketing Advisories for Small and Mid-Size Businesses

Workbooks Online Limited | 04 Jul 2009

Workbooks Online (http://www.workbooks.com) is launching a series of free advisories for business leaders in small and mid-size businesses (SMBs) designed to help them drive improvements in sales and marketing execution. The “Business Perspectives” series aims to stimulate thought and offer advice on best practice, covering some of the key operational elements of building and running effective sales and marketing functions.

John Cheney, CEO at Workbooks Online, comments: “For most SMEs, sales and marketing activity consumes the lion’s share of operational cost. Building and running a sales team can rapidly consume cash. Sales people will be among the best paid in your organisation and will make the most calls upon other resources. Tracking and managing their activity can be challenging, especially when they’re field based. Your business needs them, but good ones are hard to come by; even in an economic downturn.

“How many marketing managers are able to determine that Tradeshow A was a better investment than Campaign B, or Online Media C? Is there clarity on what constitutes success – The most leads? The most qualified opportunities? The most business closed?

It stands to reason that if sales and marketing account for the largest part of operational budget, businesses should be keen to optimise the performance of these functions.”

Over the next three months, Workbooks Online will deliver a series of advisories in a variety of formats and covering the following topics:

- Sales qualification
o Implementing a manageable and consistent qualification methodology
o How to give sales opportunities a Medical
o Coaching sales teams for excellence

- Pipeline management and the importance of knowing your own sales cycle
o The 3 daily key indicators in pipeline management
o Avoiding a pipeline gap

- Implementing an appropriate forecasting structure
- Maximising marketing investments
o Marketing against a pipeline plan
o Tracking return on marketing investments

- Selling value to maximise retained margin
o Alignment with your customer’s business agenda
o Understanding and articulating your differentiation
o 3 questions that will improve your execution in every deal

- Maximising customer value
o Engaging meaningfully with your customers – and not just at renewal time
o Delivering relevant offers and promotions as part of cross-sell and up-sell campaigns
o Managing and best-utilising customer references

The first advisory, The Importance of Sales Qualification, is available from Workbooks Online by visiting www.workbooks.com/businessperspectives or by emailing businessperspectives@workbooks.com. The second, “Mind the Gap”: Pipeline Management, is also available this month

###

About Workbooks Online
Workbooks Online delivers an integrated suite of easy-to-use business applications designed specifically for small businesses and mid-size organisations to run their business. Workbooks hosted CRM and front-office accounting applications comprehensively support the business lifecycle, including sales, marketing, sales order management, invoicing, customer service, purchasing and supplier management. Workbooks CRM and Workbooks Business help organisations to improve the performance of their business; with real-time visibility of Key Performance Indicators (KPIs). They help to increase productivity through efficiency gains and provide the framework to better manage business risk. Workbooks Online applications are built on the WorkbooksOne™ technology platform as a pre-integrated suite of applications. This removes the traditional requirement for small and mid-size businesses to select, purchase, implement, integrate and manage separate CRM and back-office software and associated hardware; in contrast Workbooks Online is ready for use as soon as organisations subscribe - and starts to deliver value immediately.
www.workbooks.com

Other press releases

SoftwareONE, AG Expands Global Operations to Puerto Rico, Argentina, Uruguay and India
SoftwareONE, a Global Microsoft Large Account Reseller (LAR), announces the continued growth of their organization with today’s opening of an office in Puerto Rico to service the country and the surrounding region. SoftwareONE, Puerto Rico (PR) beco [read more]
Full Streaming Audio of Randy Ellefson’s Two Upcoming Albums Now Available
Randy Ellefson has added all tracks from his new instrumental albums Serenade of Strings and The Lost Art, both to be released on September 14th 2010, to www.randyellefson.com. The first is all acoustic guitar while the second is classical guitar. Songs f [read more]
Digitalsignage.net Has Officially Launched
Digitalsignage.net the online web based digital signage software system by dynamax has officially now launched, set to revolutionize the digital signage industry the system offers multiple levels of subscription and a web based ajax cloud interface. [read more]
Non-Profits Flocked to Gather Ideas About "Thinking Outside the Box"
The free seminar was packed with non-profits interested in gaining knowledge from local business professionals on how to grow their charitable organizations. [read more]
Spirax Sarco Inc. Introduces Electronic Steam Boiler Controllers
State-of-the-art technology that is simple, safe, and reliable. [read more]
Virtosoftware Presents a Set of New Components for Batch Operations with Files in SharePoint
Virtosoftware has released three new Microsoft SharePoint web parts for batch file operations - Virto Bulk File Delete, Virto Bulk File Download and Virto Bulk File Copy&Move compatible with both SharePoint 2007 and 2010. Virtosoftware continues to e [read more]
Voxelor Inc. Now Provides 3D Digital and Rapid Prototyping Medical Modeling Services to Doctors, Surgeons and Medical Researchers
Voxelor Inc. (www.voxelor.com) provides 3D medical modeling services to doctors, surgeons, radiologists, oncologists, cardiologists, orthopedic surgeons and medical researchers. Voxelor will convert patient scans such as CT or MRI to a 3D digital model e [read more]
Custom Software Development Company Amadeus Consulting Announces 24x7 Support Service Line
Amadeus Consulting announces it is now offering 24x7 Support Service. 24x7 Support is part of a new service line being offered by Amadeus Consulting that includes a customized monitoring system to identify possible problems before they occur. [read more]
LandARCH 2011 Add-on Released for AutoCAD and Bricscad Pro
Developer GlobalCAD announces the latest update to its integrated solution for landscape designers and architects. GlobalCAD has released LandARCH 2011, its flagship product, boasting compatibility with all AutoCAD-based software and now Bricscad Pro. D [read more]
Scott Perlman, Partner, Mayer Brown LLP, to Speak at KC’s Health Care Reform & Its Impact on Your Bottom Line
Joining KC’s distinguished panel of experts for its upcoming webcast on Health Care Reform & Its Impact on Your Bottom Line is Scott Perlman, a partner at Mayer Brown LLP. This event is scheduled for September 16, 2010 at 12:00 PM - 2:00 PM ET. [read more]

Categories



Partners